brochure design
print & digital marketing design
Identity designed for the Cross Cultural Center at CSUSM’s Spring 2020 semester, and Fall 2019 Semester. This involved a brochure along with motion graphics for digital signage and social media for the events advertised on the brochure.
I chose a bright and cool color palette to coincide with the Spring season, and used a French fold to help the brochure be both portable, one of the center’s desires, and stand out from the many brochures all over campus.
client
CSUSM, Cross-Cultural Center
role
Design, Art Direction, Production
tools used
Photoshop, Illustrator, After Effects
year
2019
The brochure was being designed while programs were still being finalized, so I created a title system that could be used regardless of the length of any titles, or inclusion of sub-titles as the team was wont to do.
Below you will see the 2019 Fall brochure and motion graphics identity package that was used to give the center a unique voice on campus. We leaned into color identity, as the center had used orange as a color for a long time and wanted to cement it as a brand color, and paired it with some cool blues to let it stand out on its own.
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pairs with marketing campaign
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give a dam marketing campaign
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packaging design refresh
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gif & sticker design
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selected illustrations
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motion graphics & video editing
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hard seltzer package refresh
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bring the party marketing campaign
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social design & digital design
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print design
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activist alliance ephemera release
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merch & swag
