brochure design
print & digital marketing design
Identity designed for the Cross Cultural Center at CSUSM’s Spring 2020 semester, and Fall 2019 Semester. This involved a brochure along with motion graphics for digital signage and social media for the events advertised on the brochure.
I chose a bright and cool color palette to coincide with the Spring season, and used a French fold to help the brochure be both portable, one of the center’s desires, and stand out from the many brochures all over campus.
client
CSUSM, Cross-Cultural Center
role
Design, Art Direction, Production
tools used
Photoshop, Illustrator, After Effects
year
2019
The brochure was being designed while programs were still being finalized, so I created a title system that could be used regardless of the length of any titles, or inclusion of sub-titles as the team was wont to do.
Below you will see the 2019 Fall brochure and motion graphics identity package that was used to give the center a unique voice on campus. We leaned into color identity, as the center had used orange as a color for a long time and wanted to cement it as a brand color, and paired it with some cool blues to let it stand out on its own.