packaging design

packaging design

Belching Beaver Brewery is a regional sized brewery in San Diego that wanted to move into boxes to unify its brand and take advantage of the billboarding effect boxes would give to their products.

After numerous sketches and iterations we came to a clean, modern look that still retained vestiges of a legacy brand, giving the company a fresh look but one that still said “Hey, we’ve been here a while”. I created the packaging with a modular design system that allowed the brand to easily be seen regardless of the specific SKU on the shelf, as a main concern had been the disparate look of the brands elements on national retailer’s shelves.

client

Belching Beaver Brewery

role

Design, Direction

tools used

Photoshop, Illustrator, Adobe Dimension

year

2022

With an easily changeable layout that can be adapted with color, background elements and small ornaments to denote different SKUs, the base design was adapted for 5 core 6 pack SKUs and a 12 pack variety brand, with the ability to add more brands as needed. Powerful pops of color help the brands stand out in a field of competition, while repeating placements of brand collateral such as logos and secondary elements immediately tell the consumer they are looking at a Belching Beaver brand.