pairs with campaign

marketing campaign

Marketing campaign created to boost sales and awareness across Belching Beaver distribution system. Goals included reestablishing brand in home territory, as well as reinstituting vision of the brand as a fun, non-stuffy, not-too-serious craft beverage maker.

We decided focusing on the brand’s tagline, Dam Good Times, and poking fun at the industry’s attempts to make craft beer more refined in the manner of wine would be fun and speak to the brand’s consumers.

client

Belching Beaver

role

Creative Direction, Key Art, Production Design, Copywriting

tools used

Photoshop, Illustrator

year

2023

I created a series of images and copy to declare what out-of-the-box items different brands would “pair” with, based on their known and unknown associations.

These images were then used to create POS for a multitude of applications. Billboards, a social campaign, shelf runners, floor decals, postcards, even a Spotify playlist campaign.